What is the average number of shopping apps per smartphone user and what percentage of consumers think mobile shopping apps make shopping easier?

On average there are 4.2 shopping Apps per smartphone user and 72% of consumers think that mobile shopping apps make shopping easier.

What percentage of shopping app users use apps for accessing discounts/offers? What percentage downloads an app to make a purchase?

49% of shopping app users use apps to access discounts or special offers while 37% of folks said they will download a shopping app expressly to make a purchase.

Shopping Apps Usage - Statistics and Trends

Created: Jan 08, 2018

Updated: Jan 23, 2025

Shopping apps usage is astonishingly in growth in recent years. It has changed the way how we shop before and influenced our interaction with our favourite brands. Whether it be to make an instant purchase or just go through the latest collections, more and more people believe in the convenience and variety offered by shopping apps.

And this change will not be for a short term, it has become a crucial part of our daily lives. From fashion to groceries, shopping applications make it easier to find what we need whenever we need it. So, in this blog, let us tell you some important shopping apps statistics and trends that shape this new shopping experience. Infographic by GO-Globe Web Design Bahrain

Contents

1 Worldwide Shopping Apps Statistics
2 Mobile Fashion App Insights
3 Challenges
4 How GO-Globe's Mobile-First Solutions Drive Success on Shopping Apps
5 Sources

Worldwide Shopping Apps Statistics

Infographics By GO-Globe

- Shopping apps have seen substantial growth, with projections indicating that it will account for 44% of e-commerce sales by 2025, reaching a market size of $488 billion. MageComp
- In the United States, shopping app sales are expected to reach $710.42 billion by 2025, up from $511.80 billion in 2023. Yaguara
- Market Size: Global e-commerce sales reached $6.09 trillion in 2024, reflecting an 8.4% increase from 2023. Sales are projected to grow to $8.09 trillion by 2028, with a steady annual growth rate of 6.9%-7.8% during this period. shopify
Consumer Preferences and Behaviour:
- A significant shift towards mobile apps for shopping has been observed, with 70% of purchases made through mobile apps compared to 30% via mobile websites in 2024.Apptile
- User engagement is higher on mobile apps, with an average session lasting 20 minutes, double that of mobile websites. Apptile
- Approximately 83% of shoppers use some form of shopping app on their smartphones, indicating widespread adoption. MageComp
Influence of Social Media:
- Social media platforms have become significant drivers of mobile commerce, with 55% of consumers making purchases through social media apps in 2024. Apptile
- Influencer marketing has a notable impact, as 65% of consumers reported purchasing a product recommended by an influencer. Apptile
Regional Insights:
- In Germany, online shopping has surged, with 99% of adults engaging in online purchases and 39% doing so weekly. Reuters
- The e-commerce sector in Germany is anticipated to achieve sales of €87.1 billion in 2024, reflecting the growing adoption of online shopping. Reuters
Popular Shopping Apps:
- The Chinese-owned e-commerce app Temu became the most downloaded iPhone app in 2024, surpassing platforms like TikTok and ChatGPT, highlighting a consumer focus on deals and discounts. Business Insider
- Other top downloaded shopping apps include Amazon, Shein, and McDonald's, indicating a strong consumer interest in app-based shopping experiences. Business Insider

Mobile Fashion App Insights

Market Growth and Trends

Online Fashion Sales: In 2023, online sales in the fashion industry accounted for 20% of total retail sales in the U.S. This segment is projected to grow significantly, reaching 40% by 2029 as online shopping continues to outpace offline sales. Promodo
Revenue Leaders: Major players like Zara generated nearly $36 billion in revenue in 2023, while Shein, which operates exclusively through a mobile app, earned about $26 billion in just the third quarter of 2023. Shein's sales volumes have surpassed those of Zara and H&M combined. Promodo 3dlook
Mobile App Dominance: Currently, mobile apps account for approximately 30% of total online sales. This figure is expected to rise rapidly over the next few years as more consumers prefer shopping via mobile applications due to their convenience and user-friendly interfaces. Promodo

Consumer Behavior

Shopping Preferences: A significant percentage of consumers (around 60%) prefer using mobile shopping apps over mobile websites due to better user experiences. This preference is particularly strong among millennials and Gen Z shoppers, who are leading the trend towards mobile commerce. tidio
Influencer Impact: Approximately 65% of mobile users report making purchases based on recommendations from influencers they follow, highlighting the importance of social media in driving fashion sales through mobile apps. wisernotify

.Engagement and Usage Statistics

Time Spent on Apps: Users spend significantly more time on shopping apps compared to websites, with data showing that users view 2 times more products per sessionin mobile shopping apps than on mobile websites. wisernotify simicart
Average Transaction Value: The average amount spent per transaction through mobile shopping is projected to be around $120 in 2025. wisenotify

Challenges

Despite the growth and popularity of fashion apps, there are challenges that retailers need to address:

- User Experience Issues: Many consumers (67%) find small pages and links disruptive during their shopping experience. wisenotify

- Privacy Concerns: Nearly 59% of shoppers cite privacy and security concerns as significant barriers to completing transactions on mobile devices. wisenotify

Mobile eCommerce Demographic Statistics

Age Group	Smartphone Usage for Shopping	Weekly Purchases	Likelihood to Shop via Smartphone	Likelihood of Weekly Shopping	Percentage of Mobile Shoppers
18-29 years	87%	38%	N/A	N/A	46.9%
30-49 years	92%	49%	29% more likely than average	53% more likely	N/A
50-64 years	69%	22%	N/A	N/A	N/A
65+ years	45%	11%	N/A	N/A	N/A
Overall Mobile Shoppers	N/A	N/A	N/A	N/A	53.1% (Men) / 46.9% (Women

Consumer Preferences on Mobile Shopping Apps

Product Category	Browsing Percentage	Purchase Likelihood	Conversion Rate (from Browsing to Purchase)
Clothing	64%	97% (final purchase via app)	N/A
Shoes	56%	50% (of browsers)	89% of shoe browsers likely to purchase
Accessories	44%	46%	4.6% higher than browsing
Furniture	42%	25%	N/A
Sporting Goods	31% (browsing)	30%	N/A
Cosmetics	25% (browsing)	29%	N/A
Toys	30% (browsing)	25%	N/A

Top Shopping Apps by Downloads and Usage

Below is the list of shopping app statistics with the most downloads and usage.

Rank	App Name	Publisher	Downloads (approx.)	Usage Rank	Store Rank
1	Amazon Shopping	Amazon Mobile LLC	500M+	1	1
2	Temu	Temu	550M+	3	3
3	Shein	Roadget Business PTE. LTD.	235M+	5	5
4	Walmart: Shopping & Savings	Walmart	500M+	2	2
5	eBay	eBay Mobile	N/A	4	4
6	AliExpress	Alibaba Mobile	N/A	6	6
7	Target	Target Corporation	N/A	7	7
8	Shopify - Shop	Shopify Inc.	N/A	9	9
9	Etsy	Etsy, Inc	N/A	13	13
10	Best Buy	Best Buy Co., Inc	N/A	25	25

How GO-Globe's Mobile-First Solutions Drive Success on Shopping Apps

1: Optimizing apps with fast-loading pages

Fast-page loading speed on mobile applications improves the consumer shopping experience. GO-Globe's mobile-first solution optimizes your shopping apps for fast-loading speed on smartphones and tablets. So, it ensures that your visitor spends more time browsing and purchasing, which gives a reward to your business.

However, page optimization includes minimizing elements, compressing images, and refining code structure. It helps to make your app interactive, and quicker to respond even in a slower network. As a result, your customers enjoy a seamless user experience to keep them engaged and less likely to abandon their carts.

2: Maximizing reach through content optimization

The GO-Globe approach ensures that your content perfectly resonates well on mobile screens. We optimize layouts, visuals, and content to ensure that it will be an engaging and readable experience for mobile users. However, we understand the importance of interactive content, which plays a significant role in engaging users on mobile.

Through these effective mobile app development practices, we connect your business to today’s mobile-first shoppers. So, this customized content experience encourages users to spend and browse more time on the app. It will not only potential sales but also ensure that customers return for future shopping.

3: Optimizing apps for seamless transactions

Mobile users always prefer quick, seamless payment options, which is an important part of the e-commerce journey, specifically for shopping apps. GO-Globe integrates popular mobile payment options such as one-click payments, and digital wallets that reduce the steps needed for customers to complete the purchase process.

Moreover, we include mobile-friendly security features and ensure transactions are secured without complicating the process. Also, we offer other local methods of payment to satisfy wider customer needs. So, this will make the transaction easier and trustworthy which leads to higher sales and repeat business.

4: Integrated mobile-optimized customer support

Mobile app development is incomplete without mobile-optimized customer support service options. We use different features such as live chats and easy-to-access FAQs to provide responsive support on shopping apps. So, it helps customers to find quick answers to their queries and resolve their issues with the right assistance through mobile.

We also integrate different messaging services in different mobile-user apps such as WhatsApp, Facebook, and Messages. So, this flexibility ensures that customers feel supported throughout the shopping experience leaving a positive impression that builds loyalty. Minimizing customer issues quickly enhances satisfaction and fosters a long-term relationship with customers.

5: Boost engagement with mobile notifications and alerts

GO-Globe also uses mobile notifications and alerts to keep customers engaged when they're not active in the app. These notifications are different such as promotional offers, abandoned carts, and restocking of items to encourage them to return to the app. So, it's a part of mobile app development by providing timely and relevant updates that drive engagement.

Also, we customize these notifications according to specific customer interests, past interactions, and purchasing history. Additionally, we ensure that alerts are featured with limited-time and exclusive discounts to create a sense of urgency. Through this, we’ll provide a personalized user experience and increase repeat visits that ultimately maximize sales.