Updated: Aug 13, 2024
Businesses are gradually but steadily moving towards Online Advertising in Asia Pacific as opposed to advertising in traditional media. In 2022, online video advertising in Asia accounted for 67 percent of total ad revenue worldwide. The share is expected to grow to 73 percent in 2028, reaching 70 percent in 2024. Spending on online advertising in Asia Pacific is estimated to reach is projected to surpass US$ 365.8 billion by 2032, up from US$ 192.9 billion in 2023, at a CAGR of 7.37% during the forecast period 2024–2032.
Check out our infographic, “Online Advertising In Asia Pacific – Statistics And Trends” for a quick look at several interesting facts and stats. You’ll learn about the amounts projected towards digital Ad spend for the next four years, and many other facts as well.
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The online advertising in Asia Pacific is constantly evolving, with several emerging trends shaping the future of the industry:
The future of online video advertising in the Asia Pacific is bright, presenting both challenges and opportunities for businesses. The market is expected to continue its exponential growth, fueled by factors like rising internet penetration in developing economies and the growing sophistication of e-commerce platforms. However, challenges also lie ahead:
Infographic by GO-Globe China Web Design Company
Year | In USD Billions |
2021 | 118.4 |
2022 | 174.4 |
2023 | 192.9 |
2024 | 257.3 |
2025 | 332 |
Country | 2019 | 2020 | 2021 | 2023 | 2024 |
China | $23.70 | $30.81 | $39.44 | $48.51 | $57.24 |
Japan | $9.07 | $9.61 | $10.12 | $10.63 | $11.11 |
Australia | $4.52 | $5.02 | $5.51 | $5.95 | $6.37 |
South Korea | $2.51 | $2.83 | $3.17 | $3.49 | $3.87 |
India | $0.77 | $0.97 | $1.20 | $1.48 | $1.78 |
Indonesia | $0.53 | $0.95 | $1.61 | $2.66 | $3.99 |
Other | $5.50 | $6.65 | $8.33 | $10.01 | $12.05 |
Read more: Mobile Vs Desktop Internet Usage – Statistics And Trends
Percentage of online consumers who clicked on an advertisement
Country | %Age Of Online Consumers Clicked Ad |
China | 86% |
Vietnam | 86% |
India | 83% |
Hong Kong | 82% |
South Korea | 82% |
80% of Southeast Asian digital consumers have been motivated to search for an item seen in online video advertising. 62% have purchased as a result of seeing the product or service in online video advertising.
Year | Ad Spending Per User |
2023 | $3.60 |
2024 | $4.12 |
China's leading Ad sellers account for 10% of the worldwide digital market this year.
South Korea is the world’s most mobile-oriented digital Ad market. Nearly two in five digital Ad dollars spent by advertisers in South Korea will go toward mobile internet formats this year.