What is the estimated growth of digital Ad spending in the Asia Pacific region between 2014 and 2018?

Businesses are gradually but steadily moving towards digital advertisements as opposed to advertising in traditional media. It comes as no surprise that globally, digital Ad spending now accounts for 25% of the total Ad spending. In the Asia Pacific region alone, digital Ad spending is estimated to reach $96.40 billion by 2018, from $46.59 billion in 2014.

What are the current proportions of mobile internet Ad spending in the Asia-Pacific region?

Mobile internet Ad spending will account for 20.2% of all digital Ad spending in Asia-Pacific and 5.5% of total media Ad investments in the region this year.

Online Advertising in Asia Pacific | Latest Insights 2024