Businesses are gradually but steadily moving towards Online Advertising in Asia Pacific as opposed to advertising in traditional media. In 2022, online video advertising in Asia accounted for 67 percent of total ad revenue worldwide. The share is expected to grow to 73 percent in 2028, reaching 70 percent in 2024. Spending on online advertising in Asia Pacific is estimated to reach is projected to surpass US$ 365.8 billion by 2032, up from US$ 192.9 billion in 2023, at a CAGR of 7.37% during the forecast period 2024–2032.
Check out our infographic, “Online Advertising In Asia Pacific – Statistics And Trends” for a quick look at several interesting facts and stats. You’ll learn about the amounts projected towards digital Ad spend for the next four years, and many other facts as well.
Contents
Trends Shaping Online Advertising in Asia Pacific
The online advertising in Asia Pacific is constantly evolving, with several emerging trends shaping the future of the industry:
- Programmatic Advertising: This technology automates the buying and selling of ad space, allowing for increased efficiency and targeted reach. As programmatic advertising becomes more sophisticated, it's poised to play a larger role in online advertising in Asia Pacific.
- The Rise of Influencer Marketing: Consumers in APAC are increasingly influenced by online personalities and social media stars. Influencer marketing leverages this trend by partnering with influencers to promote brands and products, offering a more authentic and relatable advertising approach.
- The Importance of Data-Driven Marketing: Data is king in the digital age. Utilizing user data to personalize ad campaigns and target specific demographics will be increasingly important for success in APAC's online advertising landscape.
The Future of Online Advertising in Asia Pacific
The future of online video advertising in the Asia Pacific is bright, presenting both challenges and opportunities for businesses. The market is expected to continue its exponential growth, fueled by factors like rising internet penetration in developing economies and the growing sophistication of e-commerce platforms. However, challenges also lie ahead:
- Privacy Regulations: As data privacy concerns rise, governments in APAC are implementing stricter regulations. Businesses will need to adapt their advertising strategies to comply with these regulations while still effectively reaching their target audiences.
- Ad Blocking Technology: The increasing use of ad blockers can hinder the reach of traditional online advertising formats. Creatively bypassing ad blockers or focusing on less intrusive formats will be crucial for success.
- The Evolving Consumer: APAC consumers are becoming more sophisticated and discerning. Businesses will need to develop engaging and authentic ad campaigns that resonate with their target audience to stand out in a crowded marketplace.
Infographic by GO-Globe China Web Design Company
Estimated Digital Ad Spending In Asia Pacific (In USD Billions)
| Year | In USD Billions |
| 2021 | 118.4 |
| 2022 | 174.4 |
| 2023 | 192.9 |
| 2024 | 257.3 |
| 2025 | 332 |
| Country | 2019 | 2020 | 2021 | 2023 | 2024 |
| China | $23.70 | $30.81 | $39.44 | $48.51 | $57.24 |
| Japan | $9.07 | $9.61 | $10.12 | $10.63 | $11.11 |
| Australia | $4.52 | $5.02 | $5.51 | $5.95 | $6.37 |
| South Korea | $2.51 | $2.83 | $3.17 | $3.49 | $3.87 |
| India | $0.77 | $0.97 | $1.20 | $1.48 | $1.78 |
| Indonesia | $0.53 | $0.95 | $1.61 | $2.66 | $3.99 |
| Other | $5.50 | $6.65 | $8.33 | $10.01 | $12.05 |
Read more: Mobile Vs Desktop Internet Usage – Statistics And Trends
Facts & Statistics For 2024 Online Advertising In Asia Pacific Region:
- Almost 6 in every 10 dollars spent on digital Ads this year have a direct response objective.
- Social media advertising spending in the Asia Pacific is expected to reach $332 billion by 2025.
- Mobile internet Ad spending will account for 22.5% of all digital Ad spending in Asia-Pacific and 6.2% of total media Ad investments in the region this year.
- Mobile ad spending in the Asia-Pacific region is expected to surpass $68.54 billion in 2024. By 2030, More than a third of all mobile internet ad spend in the Asia-Pacific region will be attributed to China, reflecting the continued growth and dominance of mobile platforms in advertising. kiev.natashaescort.com
- China's mobile internet Ad spending is expected to cross $332 billion in 2024. More than a third of all mobile internet Ad spend in the Asia-Pacific region.
- 74% of online consumers in the Asia-Pacific region have clicked on advertisements posted by brands they like.
Percentage of online consumers who clicked on an advertisement
| Country | %Age Of Online Consumers Clicked Ad |
| China | 86% |
| Vietnam | 86% |
| India | 83% |
| Hong Kong | 82% |
| South Korea | 82% |
80% of Southeast Asian digital consumers have been motivated to search for an item seen in online video advertising. 62% have purchased as a result of seeing the product or service in online video advertising.
Social Network Ad Spending Per User In Asia Pacific
| Year | Ad Spending Per User |
| 2023 | $3.60 |
| 2024 | $4.12 |
China's leading Ad sellers account for 10% of the worldwide digital market this year.
South Korea is the world’s most mobile-oriented digital Ad market. Nearly two in five digital Ad dollars spent by advertisers in South Korea will go toward mobile internet formats this year.
