Updated: June 19, 2024
Businesses are gradually but steadily moving towards Online Advertising as opposed to advertising in traditional media. In 2022, digital advertising accounted for 67 percent of total ad revenue worldwide. The share is expected to grow to 73 percent in 2028, reaching 70 percent in 2024. In the Asia Pacific region alone, digital Ad spending is estimated to reach
is projected to surpass US$ 365.8 billion by 2032, up from US$ 192.9 billion in 2023, at a CAGR of 7.37% during the forecast period 2024–2032.
Check out our infographic, “Online Advertising In Asia Pacific – Statistics And Trends” for a quick look at several interesting facts and stats. You’ll learn about the amounts projected towards digital Ad spend for the next four years, and many other facts as well.
Infographic by GO Globe Shanghai web design Company
Estimated Digital Ad Spending In Asia Pacific (In USD Billions)
Year | In USD Billions |
2021 | 118.4 |
2022 | 174.4 |
2023 | 192.9 |
2024 | 257.3 |
2025 | 332 |
Country | 2019 | 2020 | 2021 | 2023 | 2024 |
China | $23.70 | $30.81 | $39.44 | $48.51 | $57.24 |
Japan | $9.07 | $9.61 | $10.12 | $10.63 | $11.11 |
Australia | $4.52 | $5.02 | $5.51 | $5.95 | $6.37 |
South Korea | $2.51 | $2.83 | $3.17 | $3.49 | $3.87 |
India | $0.77 | $0.97 | $1.20 | $1.48 | $1.78 |
Indonesia | $0.53 | $0.95 | $1.61 | $2.66 | $3.99 |
Other | $5.50 | $6.65 | $8.33 | $10.01 | $12.05 |
Almost 6 in every 10 dollars spent on digital Ads this year have a direct response objective.
Social media advertising spending in the Asia Pacific is expected to reach $332 billion by 2025 .
Mobile internet Ad spending will account for 22.5% f all digital Ad spending in Asia-Pacific and 6.2% of total media Ad investments in the region this year.
Mobile ad spending in the Asia-Pacific region is expected to surpass $68.54 billion in 2024.By 2030, More than a third of all mobile internet ad spend in the Asia-Pacific region will be attributed to China , reflecting the continued growth and dominance of mobile platforms in advertising. kiev.natashaescort.com
China mobile internet Ad spend is expected to cross $332 billion in 2024. More than a third of all mobile internet Ad spend in the Asia-Pacific region .
74% of online consumers in the Asia-Pacific region have clicked on advertisements posted by brands they like.
Percentage on online consumers clicked on an advertisement
Country | %Age Of Online Consumers Clicked Ad |
China | 86% |
Vietnam | 86% |
India | 83% |
Hong Kong | 82% |
South Korea | 82% |
80% of Southeast Asian digital consumers have been motivated to search for an item seen on an online video advertisement. 62% have made a purchase as a result of seeing the product or service in an online video Ad.
Social Network Ad Spending Per User In Asia Pacific
Year | Ad Spending Per User |
2023 | $3.60 |
2024 | $4.12 |
China's leading Ad sellers account for 10% of the worldwide digital market this year.
South Korea is the world’s most mobile-oriented digital Ad market. Nearly two in five digital Ad dollars spent by advertisers in South Korea will go toward mobile internet formats this year.
Read more : Mobile Vs Desktop Internet Usage – Statistics And Trends [Infographic]
The online advertising landscape in APAC is constantly evolving, with several emerging trends shaping the future of the industry:
The future of online advertising in APAC is bright, presenting both challenges and opportunities for businesses. The market is expected to continue its exponential growth, fueled by factors like rising internet penetration in developing economies and the growing sophistication of e-commerce platforms. However, challenges also lie ahead: