Despite all the hype, Instagram is still not the most-used social platform. It ranks fifth on the list of most popular social networks with 1.2 billion active users across the globe. Other social networks, for example, Facebook (2.74 billion active users) and YouTube (2.29 billion active users) are twice as big as Instagram based on the number of active users and offer more reach. Not only that, Instagram's user base is dominated by teens and the young crowd. 33% of Instagrammers are 25 to 34 years old and another 30% are 18 to 24 years old. This means that businesses that target an older or mixed audience can not reach most of their target customers on Instagram, so people think Instagram eCommerce is not as useful.

Advertising costs are also higher on Instagram compared to other social networks. Yet, 20.3% of businesses say they get more sales from Instagram as compared to 79.7% of businesses that get more sales from Facebook. Instagram is not the most popular choice among marketers and B2B buyers. In addition, most internet users still prefer e-commerce giants, Amazon, and search engines for their online shopping inspirations.

The visibility of business ads and posts heavily depends on Instagram's algorithm which means businesses have to stay on their toes to remain relevant, visible, and competitive in their market. Not only that, Instagram does not provide businesses access to customer data that can be used for future marketing, building long-term customer loyalty, or encouraging repeat purchases.

Instagram Ecommerce Statistics & Infographics

Infographics by GO-Globe Web Design Bahrain

How GO-Globe Can Elevate Your E-Commerce Strategy on Instagram

GO-Globe is a custom development company that aims to provide developed solutions that can suit a business or company. GO-Globe can offer you the eCommerce services and resources to help you get started and be competitive despite the growing competition in Instagram eCommerce. Let’s discuss how GO-Globe can enhance your eCommerce needs, bringing your organization the boost it needs in the digital marketplace.

1. Custom eCommerce Development

GO-Globe specializes in custom development, and it can design and implement Instagram eCommerce strategies that suit the unique needs of each business. Unlike most other online marketing companies that deal with all their clients in a similar way, GO-Globe takes time to understand and address the needs of your business. By providing customized approaches, GO-Globe guarantees that your Instagram account fits your image and clients’ expectations to the fullest.

Whether you are a new business opening a new IG account or a business that wants to improve a current IG account, GO-Globe can develop a strategy that can easily coordinate with your other eCommerce solutions. These services range from adjusting the appearance of your Instagram store to making sure that there is a seamless integration of your product collection to and from the site.

2. Enhancing Visibility through Relevant Content

Instagram is a visual platform and content is an important element of your strategy. Effective pictures, videos, and graphics are very important in stealing the attention of users and attracting them to interact with your brand. GO-Globe provides professional post content optimization services that will make the posts visually appealing and preferred by Instagram algorithms.

GO-Globe can help you with:

• Consistent Branding: GO-Globe guarantees that your Instagram looks organized and of one design so that it represents your brand’s voice.
• Hashtag Strategy: The use of hashtags is important to get more attention on Instagram. GO-Globe helps in developing a hashtag plan best suited to your specific market to increase outreach.
• Content Scheduling: It is important to ensure that you post content at the right time on Instagram. GO-Globe can help you schedule the posts and make sure they are posted at the most appropriate time when your target market is most active.

3. Improving User Experience Through Interactivity

There are many features that have been included in the Instagram Help Center that can make your customer shopping experience more productive. GO-Globe can help you leverage these tools to engage your audience and drive sales:

• Instagram Stories: GO-Globe can assist you in creating content for Instagram Stories like product availability, stories behind specific products, and special offers. Stories can also serve as a guide and lead followers to the Instagram Shop where they can conveniently shop.
• Shoppable Posts and Stories: GO-Globe can help in creating clickable posts where users can buy featured products directly. This helps to eliminate purchasing barriers and contributes to higher conversion.
• Reels and IGTV: The usage of video content in Instagram feeds is growing year by year. Reels and IGTV are two more features that can help connect with your audience and present the products. GO-Globe can help you in creating engaging videos for these platforms.

4. Leveraging Instagram Ads

Today, Instagram offers businesses an advertising platform where users can place ads based on the demographics of the target market, interests, and behavioral patterns. If you need to boost coverage and attract more clients, GO-Globe’s specialists will design and develop Instagram advertisements and promotional content that works.

At GO-Globe, Facebook and Instagram advertising is approached tactfully, so each advertising dollar counts for the company. From the design of ads to defining the accurate targeting parameters, GO-Globe can enhance the visibility and traffic to your eCommerce store.

5. Influencer Marketing Management

Working with influencers is one of the best strategies you can use to grow your brand on Instagram. We know that people trust influencers and pay attention to what they have to say. This obviously makes them amazing promoters. With GO-Globe you can find the relevant influencers for your brand, organize cooperation, and monitor the effectiveness of such interactions.

GO-Globe has enough knowledge in influencer marketing so that you do not have to work with influencers blindly. Instead, they assist in selecting those influencers, who will advertise your products and services based on your personal and brand’s standards and who are most capable of encouraging customers to shop from your eCommerce store.

Data Analyses for Enhancing Instagram eCommerce Services

GO-Globe is aware of the fact that data is crucial in the process of fine-tuning your Instagram eCommerce. This way, GO-Globe can easily see where they can be effective and what needs to be changed or adjusted.

Using these insights, GO-Globe can:

1. Optimize Content Performance: By evaluating levels of interaction, GO-Globe can pinpoint which sort of content is essential to your target audience.
2. Track Conversions: Website administrators on the GO-Globe analytical dashboard will be able to track how many people become customers after interacting with your Instagram account. This data can be very useful to refine your sales funnel, and, can enhance the overall conversion rates.
3. Adjust Ad Campaigns: If you are posting ads on Instagram, GO-Globe can track its performance and make further necessary changes to it so that there would be a better return on investment.

Conclusion

Instagram is obviously one of the most important social networks for eCommerce companies, but your success needs more than just publishing beautiful photos. Instagram eCommerce is not an easy task and that is why it must be approached with the best strategies based on the brand’s needs. Businesses that are looking for eCommerce services from a dependable company can trust GO-Globe because they are specialists in the field.

By utilizing GO-Globe services, you will be able to enhance the content you post on Instagram, engage clients with different features, promote outstanding advertisements, and partner with suitable influencers. Also, their ability to integrate Instagram with your other eCommerce services ensures that all the aspects of your business are interconnected. With the support of GO-Globe, you have no reason to worry about getting lost in the sea of brands on Instagram. They can help you develop an approach that is both aesthetically appealing and produces the results you’ve been dreaming of.