The market of e-commerce in Czech is growing rapidly . Online shopping is an increasingly popular and frequent way of buying goods of all kinds in Czechia. Since 2020, more than half of Czechs have bought products online. In 2023, 72.5 percent of internet users made online purchases in Czechia. Moreover, online shopping is gaining popularity regardless of the age and gender of consumers. Women shop online slightly more than men as of 2023. And overall, the most frequent online shoppers are Czechs aged 25-34.. Check out our infographic at Go-Globe for latest e-commerce statistics and trends.
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Revenue in the Market of e-commerce in Czech is projected to reach US$4,117.00bn in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.49%, resulting in a projected market volume of US$6,478.00bn by 2029.
| Yer | E-commerce Sales (in Billion CZK) |
| 2021 | 120 |
| 2022 | 145 |
| 2023 | 170 |
| 2024 | 200 |
Estimated number of e-commerce stores in Czech Republic
| Year | Number of stores |
| 2021 | 45000 |
| 2022 | 49000 |
| 2023 | 52000 |
| 2024 | 55000 |
Key Statistics Of E-commerce in Czech Republic :
- The e-commerce market in the Czech Republic is estimated to reach CZK 200 billion (USD 9.2 billion) in 2024.
- The market has a compound annual growth rate (CAGR) of 20% over the past five years.
- Approximately 90% of the population has internet access.
- Over 70% of internet users shop online at least once a month.
- Mobile commerce accounts for 50% of total e-commerce sales.
- The average annual spending per online shopper is around CZK 25,000 (USD 1,150).
- Electronics and media account for 35% of online purchases.
- Fashion accounts for 25% of online purchases.
- Home and garden account for 15% of online purchases.
- Health and beauty account for 10% of online purchases.
- Food and groceries account for 15% of online purchases.
- Cross-border e-commerce is growing at a rate of 18% annually.
- There are approximately 55,000 e-commerce stores in the country.
- Digital wallets are used for 40% of online transactions.
- Credit/debit cards are used for 35% of online transactions.
- Cash on delivery is used for 25% of online transactions.
- Around 65% of shoppers are influenced by social media.
- Live-stream shopping events attract 20% of online consumers.
- Approximately 45% of e-commerce platforms use AI for personalized recommendations.
- Chatbots are used by 50% of online retailers for customer service.
- Same-day delivery is offered by 30% of businesses.
- Subscription services are utilized by 25% of online shoppers.
- The return rate for online purchases is 10%.
- Sustainability is a consideration for 60% of consumers when making purchases.
- Digital transformation efforts are ongoing in 70% of traditional retailers.
- Data privacy and security concerns affect 55% of online shoppers.
- Contactless payments account for 30% of transactions .
- AR/VR technologies are used by 15% of e-commerce businesses to enhance the shopping experience.
- Consumer reviews influence 75% of online shoppers.
- The sector of e-commerce in Czech employs 6% of the total workforce.
- Online grocery sales have increased by 25% year-over-year.
- Influencer marketing is used by 50% of brands to promote products.
- The average e-commerce website conversion rate is 2.5%.
- Logistics optimization has been implemented by 85% of e-commerce businesses.
Czech online shoppers by age –
| Age group | %age of online users |
| 16-24 | 61% |
| 25-34 | 67% |
| 35-44 | 59% |
| 45-54 | 41% |
| 55-64 | 26% |
| More than 65 years | 8% |
Most popular product categories For E-commerce in Czech :
| Product Category | %age |
| Clothing, footwear | 22% |
| Cinema tickets | 16% |
| Cosmetics, health. means | 11% |
| Electronics (including mobile phones) | 10% |
| Sports equipment | 9% |
| Flight Tickets | 8% |
| Books, magazines | 7% |
| Accommodations | 7% |
Preferred online payment methods for E-commerce in Czech :
| Online payment methods | %age |
| Cash on Delivery | 38% |
| Payment upon pickup | 29% |
| Online credit card payment | 13% |
| Bank transfer | 9% |
| Others | 11% |
Three out of four Czechs who shop online want goods delivered on the day of purchase
Only six percent of Czech consumers are willing to a pay for a premium shipping service.
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Aggregate spending by Czechs for purchases in the last three months:
| Estimated aggregate Spending per quarter | %age |
| Less than 1400 CZK | 22% |
| 1401-2800 CZK | 30% |
| 2801-14000 CZK | 38% |
| over 14 000 CZK | 6% |
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